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| About Business
Expert Rick Crandall: |
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Roderick (Rick) P. Crandall
Rick likes to say that he is third generation construction, except
that he tries not to work much! His grandfather helped rebuild
San Francisco after the 1906 earthquake, his father was a licensed
architect, and he owned construction publications and invests
in real estate
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EDUCATION:
1974: Ph.D., Psychology, University of Michigan, Ann Arbor
PROFESSIONAL EXPERIENCE:
• 1980-present
• Editor, Contractor Profit News, Construction Computer Applications
Newsletter, and Productivity and Management in Construction.
* Presented over 1,000 non-credit seminars on business topics at
various colleges and businesses.PROFESSIONAL ACTIVITIES AND HONORS:
* Founder and Chair, nonprofit Community Entrepreneurs Organization,
1985-2001.
• Inc. magazine award for marketing creativity;
• SBA award as advocate for small businesses (Northern California).
RECENTLY PUBLISHED WORK:
Crandall, R. (2003). Marketing your services: For people who
hate to sell (2nd ed.). Chicago: McGraw-Hill.
Crandall, R. (1998). 1001 ways to market your services: Even
if you hate to sell. Chicago: McGraw-Hill.
Crandall, R. (Ed.) (1998). Marketing for people not in marketing.
Crandall, R. (Ed.) (1998). Celebrate selling the consultative-relationship
way.
Crandall, R. (Ed.) (1997). Thriving on change in organizations.
Crandall, R., & Perrewé, P.L. (1995). Occupational
stress: A handbook. Washington, DC: Taylor & Francis. |
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